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After a decade working within a slowly collapsing music business, Rhodri decided to turn to writing for a living at the age of 30 in what he refers to as 'a rare moment of self-belief'. From humble beginnings writing comedy for BBC websites and Charlie Brooker's company Zeppotron, he moved to more traditional journalism for Time Out and The Guardian, combining keen observation with a dash of self-deprecating humour. This led to a column in the Observer Music Monthly and regular features for The Independent, which in turn led to a weekly column for The Independent in 2005 on technology and internet issues.

These days, with two books under his belt for Rough Guides, he continues to write extensively for The Independent and appears regularly on BBC 6Music and BBC Radio Wales, demystifying technology from an enthusiast's perspective. When he's not writing he exercises his musical muscles with Scritti Politti, Frank Sidebottom and at least three handfuls of side projects, and continues to have the knack of landing bizarre work such as providing the backing music for a Big Brother contestant to sing about her unrequited love on Channel 4.